As a partner client since 2018, MAC uses a series of customized materials for each stage of its ventures, from preliminary studies at the beginning of the real estate cycle to more complex studies, such as Market Study.
The materials made by DataZAP+ bring intelligence to the data, and enable the company to have a greater understanding of the real estate market, identifying opportunities and reducing risks.

With the main objective of validating product and price for a new launch, the venture "Forma Leblon" had a Market Study, which provides comprehensive understanding, from sociodemographic aspects to a vast set of analyses on secondary and primary market dynamics, focusing on identifying characteristics with better acceptance and assertive prices.
The material carried out by DataZAP+ allowed the company to validate important issues in this decision making.

To understand consumer behavior, demand and performance, the Laguna venture had a project that links customer segmentation, demand analysis of potential buyers and purchasing considerations. The research conducted by DataZAP+ allowed the company to identify opportunities and reduce risks in decision making.

To support product strategies in several regions of Brazil, the company relied on market research conducted with several real estate agents to deepen the operation of real estate rental, forms of guarantees and insurance used. In addition, the project also had a comprehensive study on the characteristics of properties most sought by the public in the rental market.